Webshop-founder Maik van Breda on digital marketing: “There’s so much more than conversion and money”

Two years ago, dear friend of mine Maik van Breda (23 y/o) and his (now) ex-girlfriend started Wants&Needs: a webshop for furniture, accessories and everything interior. Now, the website has grown to be a company with a €20.000 monthly turnover, more than five thousand Instagram followers and a physical store that was opened very recently. That’s a success story if you ask me, but according to Maik, there’s still a long way to go. I decided to call him and see what I could find out about their online success.